|
 |
Six-Stage
Mobilization Model
Page 2—Moving Along
The skilled mobilizer will seek to give people good reasons to move along
towards involvement, rather than "escape" from the cone through ignorance,
apathy, distraction or frustration.
- Moving
from Unaware to Aware requires capturing attention. This means some
kind of personal contact or visual tools such as videos, brochures, etc.
- Moving
from Aware to Interested requires identifying with a felt need or appealing
to a personal value. Common means of doing this include Bible messages or
applications which feature God's heart for all peoples.
- Moving
from Interested to Concerned requires introduction of a personal dimension
to increase desire for involvement. This means getting people involved emotionally,
but it doesn't mean telling only sad stories or "laying a guilt trip" on
people. The root of the word emotion is motion. Emotion is what gets us
into action.
- Moving
from Concerned to Involved requires a specific opportunity to act. It
is not enough to urge people to pray, give or go - we usually must provide
the means (request, time, place, address, account number, flight number,
etc.) to do these things. Many people end up frustrated because they want
to be involved, but don't have the specific opportunity or information at
the point they are motivated to act.
Another
dimension of the model introduces the aspect of scope. There are at least
three levels at which an individual can be involved in world evangelization:
the global/universal, the organizational and the personal/individual. We could
display these levels on the model as indicated in the figure at the top of
the next page.
- The
global/universal dimension focus on God's heart of love for all peoples,
his strategy to establish the Church of Jesus Christ within each group and
His mandate to us to disciple all the nations.
- The
organizational dimension focuses on the specific aspect of God's work in
the world that is being carried on in a particular congregation or through
a particular mission agency or organization.
- The
personal/individual dimension focuses on the ministry of workers or families
who are planting churches, evangelizing or discipling other believers.
next
page»
|
