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Six-Stage Mobilization Model
by David Daugherty

David Daugherty served as a mobilizer with OMF since 1988. Hew was founding pastor of Bible Fellowship of Riverside, CA, a missions-focused congregation. He served as Associate Director of the U.S. Center for World Mission from 1981-1985. This article is reprinted with permission from Mobilizer magazine and ACMC.

Page 1

“Hi, my name is David and I'm a missions mobilizer.” Sometimes, I've felt I needed to make this kind of confession when meeting with colleagues who do church planting, leadership development or student evangelism and discipleship. I realize that some folks aren't quite clear what we “mobilizers” really do. What are we trying to accomplish? In order to provide a helpful answer to this question, I've been working on a model for mobilization. This isn't brand new; it's derived from other paradigms for persuasion and communication. First, let's clarify the objective of mobilization. The result of mobilization is not, as some might imagine, being “mobilized,” whatever that means. The result of mobilization is resources for world evangelization. The primary resources needed to see the Church established in every people group are prayer for God's power and blessing, workers for the harvest and the financial/material resources necessary to carry on the ministry. So in visualizing the work of mobilizers, on one end of the model we see individuals and churches involved in providing key resources for the harvest: prayer, people and funding. At the other end of the model we begin with people who are not yet aware of world evangelization. At this stage, our model looks like this:

Unaware..........................................Involved
.......................................................Prayer
.......................................................People
.......................................................Resources

The three intervening stages of the model include making people aware of world evangelization, attracting their interest and awakening their concern. The figure below shows how these elements relate to the model.

One thing to note at this point is that the model makes a “cone” shape - with the widest part at the beginning and the narrow part at the end of the mobilization process. This illustrates the realization that at each step of the process there will be those who do not move on to the next stage, but rather move out of the mobilization process for a variety of reasons. This figure demonstrates some of those reasons.

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Articles Index

Pages:
1 Six-Stage Model
2 Moving Along
3 Observations